Engaging Families at Every Life Stage

We help brands build meaningful, lasting connections with families through personalized hybrid experiences, combining physical and digital touchpoints across the entire family journey.

What Is Family Experience?

Families make countless decisions together, and their needs evolve throughout life. Our Family Experience framework ensures brands remain relevant at every stage – from the joy of welcoming a newborn to school years, national service, university life, and beyond.

We combine strategic insights, creativity, and technology to deliver campaigns that leave a lasting impression.

Strategic insights & creativity

Technology-driven campaigns

Lasting brand impressions

Firefly
Newborn baby boy sucking milk from mothers breast. Portrait of mom and breastfeeding baby. Concept of healthy and natural baby breastfeeding nutrition.
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Our Approach to Hybrid Experiences

A comprehensive 4-pillar strategy that delivers measurable results

Consumer Insights

Deep family behaviors
& aspirations

Hybrid Engagement

On-ground + digital experiences

Personalization

Tailored messages for each stage

Impact Measurement

Engagement
& ROI tracking

Engaging Families Across Life Stages

See How Engaging Families Through Experiences That Grow with Them, Step by Step

Pregnancy
Birth
Toddlers
School
Army
University
Midlife

Pregnancy - Supporting New Parents

Supporting new parents at the start of their journey with meaningful touchpoints and educational resources that help them prepare for this life-changing experience.

Birth - First Touch Experiences

Creating magical first moments for families welcoming their newborns with carefully crafted experiences that celebrate this milestone.

Hospital sampling
Welcome kits
Maternity ward activations
Parenting support content
Influencer partnerships
Email nurturing sequences

Toddlers - Early Learning & Development

Encouraging early learning and development while supporting parents through the exciting and challenging toddler years.

Daycare partnerships
Early learning kits
Parent–child workshops
Gamified learning microsites
Educational video content
Social media content

School - Inspiring Education & Growth

Supporting children's educational journey and helping families navigate the school years with confidence and excitement.

️ Army - Supporting Young Adults in Service

Providing support and connection for young adults during their national service, helping them stay connected with family and community.

Care packages
Motivational talks
Community events
Inspirational content series
Digital community platforms
E-sampling products

University - Empowering Students

Empowering students at this pivotal stage of independence while maintaining family connections and supporting their academic journey.

Midlife - Connecting with Established Families

Engaging with established families at their peak earning and decision-making years, focusing on lifestyle enhancement and family values.

Wellness events
Family activity days
Financial literacy seminars
Lifestyle blogs
Webinars
Targeted media campaigns

How We Deliver Hybrid Experiences

Creating hybrid brand experiences through the perfect mix of Real‑World Engagements, Product Trial and Interactive Digital Ecosystems

On-Ground Marketing

Deep family behaviors & aspirations

Experiential marketing

Brand activation

Events marketing

Products sampling

School programs

University programs

Hybrid Experiences

Deep family behaviors & aspirations

Integrated campaigns

Cross-platform engagement

Omnichannel experiences

Data-driven personalization

Seamless customer journeys

Real-time interactions

Digital Solution

Deep family behaviors & aspirations

Social media

Content creation

Microsites

Media Buying

Influencers marketing

E-sampling

Plan Your Campaign

Ready to create meaningful connections with families at every life stage?
Let's build a personalized hybrid experience that delivers results for your brand.

ΕΣΠΑ 2014-2020 ΕΣΠΑ- ψηφιακά εργαλεία ΜΜΕ
ΕΣΠΑ - Ανάπτυξη Ψηφιακών Προϊόντων και Υπηρεσίων