A Brand’s Marketing goal is and always will be, to reach and communicate with its target audience. In the ever-changing digital environment with the evolution of data regulations and targeting restrictions, direct marketing grants access to brands to reach their audience. This interactive type of communication forms strong relationships between brands and customers, through a variety of online and offline CRM activities.
There are various channels that can be utilized to deliver a brand’s message to the customers, such as email campaigns (eCRM), Mobile Marketing (SMS), and Direct Mail. A combination of the above alternatives can provide a successful promotional strategy for brands that want to engage their customers.
Email marketing (eCRM) has been proven to be a direct, efficient, and measurable way of communication with customers. It can be used along with other advertising and marketing activities to enhance brand awareness and increase exposure.
Brands can utilize eCRM to redirect customers to their website’s landing page and interact directly with the products or services, introduce a new product, promote discounts, or offers, send seasonal greetings or just share information and advice related to the needs of their customers.
All eCRM activities are measurable and their results can provide important feedback to brands regarding the habits and the preferences of customers. Based on these results campaigns can be adapted to create more effective results.
SMS marketing is an effective and risk-free way for brands to communicate with a wide range of customers through mobile technology. Through SMS campaigns, brands can interact with customers regarding offers, discounts and new products or services.
SMS campaigns can be used as a complimentary channel to other marketing activities, generate word of mouth, and provide consumers with specific information regarding products to increase brand engagement.
Targeting mobile users is one of the most direct channels of marketing communication since people spend a lot of time on their phones and check their notifications constantly making it extremely unlikely to ignore a text message.
Sending marketing material & communications via post to a consumer’s doorstep is one of the most traditional direct marketing activities. Brands have started to overlook direct mail now that online marketing is widely used; nevertheless, direct mail still holds a lot of power since it still remains the only channel through that you can deliver promotional material directly into the hands of your consumers.
If you have ever wondered why direct mail is worth your time, consider some of the following factors:
Easy to reach a wide range of your target audience
It is memorable and interactive
Provides infinite options to get creative
Higher % of ROI
All our eCRM and Direct Marketing campaigns are aligned with GDPR regulations. Since 2018 that the regulation is in full force we have taken all necessary steps and updated our processes in order to be fully compliant and continue providing high level database services to our customers.
Our brands hub
Our branded programs and services are introduced under three main categories. The brand-new innovative programs and services, our powerhouse of direct experience programs focusing on trial and education and finally our digital initiatives aiming to meet consumers online.