Professional Detailing

Advisors Outsourcing.

Use a team of experts and technology to transform doctors into ambassadors of your brand.

Inform Doctors on brandโ€™s characteristics (GDPR compliant)

Place branded materials in doctorsโ€™ waiting rooms

Drive sales

Report competition in doctorโ€™s waiting rooms

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Detailing

About Product Detailing

Product Detailing describes the activity of employing brand representatives or ambassadors in order to promote, provide details, or scientific information on a productโ€™s potential use and benefits. These activities are channeled towards professionals in the medical community, in this case, doctorโ€™s that include doctors, nurses, and pharmacists, in order to promote or recommend these products to end-users.

Medical professionals are regarded as Key Opinion Leader whose opinion adds high value to customersโ€™ decision-making process since they trust them and get affected by their product recommendations. We believe that no matter how good a product is its use will be limited without effective engagement and trust that comes from the relationship between doctors and patients.

Our personnel is carefully selected and well-trained before any activity in order to get familiar with the brand and the products to be promoted and gain a deep understanding of the brandโ€™s objectives and core values. The profile of the brand ambassadors matches the brand equity and qualifications like strong interpersonal skills, patience, and confidence are prerequisites for such a position.

The steps that lead to a successful product detailing program are the following:

  • ย ย Creation of an extensive network in the medical community
  • ย ย Organize appointments and meetings with community and hospital-based healthcare professionals
  • ย ย Present the product in detail to healthcare professionals including doctors, nurses, and pharmacists
  • ย ย Offer healthcare specialists free samples and branded items for the office and waiting areas for everyone to relate to the product
  • ย ย Track similar activities of the competition within the same healthcare staff
  • ย ย Keep detailed reporting and other documents regarding the product detailing programs
  • ย ย Attend and organize trade exhibitions, conferences, and meetings

Post product detailing service towards our clients includes thorough reporting through our Online Reporting Tool that offers:

  • ย ย Real-time information for visit plans
  • ย ย Visit schedules for each representative
  • ย ย Review and notes for each visit

Our brands hub

Our branded programs and services are introduced under three main categories. The brand-new innovative programs and services, our powerhouse of direct experience programs focusing on trial and education and finally our digital initiatives aiming to meet consumers online.