We orchestrate
personalized Hybrid Experiences at every touchpoint of the consumer’s lifecycle

Our Identity


We cultivate and improve brand - human relationships using sophisticated 360o processes

We build services and programs to reach Families & One2one consumers at every stage of their customer journey


We have high value unique customer data from different audiences

26 years we share the values that matter most to our customers

Introducing Hybrid strategy

Hybrid marketing is a promotional approach that combines traditional marketing and digital marketing. We introduce and apply this marketing strategy through our direct and digital experience programs and services. Trial combined with Digital is our main strategy for all brands.



Our direct experience approach is based on product TRIAL and EDUCATION. We give the opportunity to consumers to touch and use your product and services.



Our digital experience approach comes hand in hand with product trial and education to meet consumers on the digital world as well.



Trial & Digital is our main strategy for all brands giving the ultimate Hybrid experience to the consumers. The experience is always Data Driven Culture Driven Omnichannel Driven

Our brands hub

Our branded programs and services are introduced under three main categories.

Innovation brands:
Our brand-new innovative programs and services
Experience programs:
Our powerhouse of direct experience programs focusing on trial and education.
Digital brands:
Our digital initiatives aiming to meet consumers online

Hybrid communication pillars


Family Experience

We identify the right moment / Point of Market Entry of the family lifecycle and deliver relevant content, creating emotional connections with brands.


One2One Experience

We understand the needs of the individual consumers and deliver them personal, contextually relevant content at the right moment of their lifecycle.


Digital Experience

We enrich consumers’ direct experience by applying the best online data-driven strategy, with the most innovative way, wherever consumers may be.

What clients say about us

"In the context of CRM solutions, I would unreservedly recommend Care Direct both as a consultant and as a partner in their implementation."

Afentra Karamolegou Brand Manager Inco Retail MED Marketing

What clients say about us

"For 15 years, Care Direct has been our strategic partner in Database Management and CRM services. Its contribution was crucial to the GDPR harmonization process. The experience & ability of Care Direct executives to fully understand our needs is one of a kind!"

Yannis MouzakiotisBrand Planning & Activation Manager Tobacco Max brands SEE

What clients say about us

"Care Direct helped Sudocrem reach 85% of new mothers in Bulgaria on annual basis – a communication channel which has been a key awareness & trial pillar – and substantially contributed us to become market leaders in Bulgaria."

Snazhana MitevaSr. Product Manager CHC Actavis - a TEVA company

What clients say about us

"Our company has been working with Care Direct for 12 consecutive years, since the very moment Igienol brand was born in Romania, back in 2010. All these have translated into significant sales and market share increases."

Daniela PlacintaruStrategic Marketing ManagerInterstar Chim S.A., Part of Eureka Group

Our Clients