Is hybrid marketing the next big thing?

Hybrid is a term that is becoming ever more popular through media. Terms such as hybrid cars, hybrid workplace models and hybrid education are just some of those that have made their way into everyday conversations.

The word Hybrid essentially means an element of mixed character; composed of different parts. It can apply to a range of different fields such as biology, motoring, linguistics etc. Marketing and advertising are not an exception.


Elements of traditional marketing, such as direct mail, trade shows, events, print ads and PR services, when combined with digital marketing features such as search engine marketing, social media and blogging, blend together to create a new experience. This is hybrid marketing.

Utilizing a wide range of services that can support the communication between brands and consumers, both online and offline, has always been considered a great asset for advertisers and brands alike. On the other hand, not all marketing agencies have expertise in both the traditional and the digital fields. So what can companies do in order to gain the benefits of the new game called “hybrid marketing”?

The answer is strategy. According to Hive Mind Studios, a hybrid marketing plan is similar to most marketing strategies. Ιt starts with defining your audience and goals and as you put together a campaign or promotion, start by assessing. The answers to questions such as “Who is your target audience?” or “Where do they spend time both in-person and online?” will lead marketeers to the next steps.

Marketing agencies that are not equipped to create a hybrid marketing proposal, can always join forces with other advertising companies in order to provide the best quality services to clients.

As a hybrid marketing agency, we strongly believe that hybrid marketing is the next big thing.  We are fully aware of the challenges this new era holds and we are confident that the advertising world will stay up to date and keep on growing, so it can meet the market’s needs.


Hybrid Marketing 101: What Every Marketer Needs To Know by Tom Lauck, Hive Mind Studio.

Why And How Hybrid Marketing Can Work For Businesses? by Mario Peshev, Mariopershev.

What Kind of Marketing Is Hybrid Marketing? By Steve Milano, Chron.