Custom Surveys

Custom Surveys.

We can design custom telephone surveys to measure:


Current use

Purchase intention


About our surveys

At Care Direct, we prioritize meeting our client's specialized needs and focus on quality, innovation, and performance improvement. Research plays a crucial role in understanding human behavior and identifying its underlying causes. Therefore, we have integrated survey design and implementation into our business to provide effective managerial and communication solutions that enhance our clients' effectiveness.

Our approach involves not only collecting data but also transforming it into actionable insights and proposals. We have a rich and targeted database that enables us to directly reach consumers who fall within our clients' target groups. We specialize in quantitative research, which allows us to quantify attitudes, opinions, behaviors, and other variables. By analyzing measurable data, we formulate facts and uncover patterns that provide valuable insights for the general population.

With our high-quality and customized survey solutions, we help our clients gain a comprehensive understanding of their target market and make informed decisions based on reliable data.

Care Direct offers two types of research services:

Telephone Research

We conduct telephone interviews with specific groups, utilizing CATI (Computer Assisted Telephone Interviews) for large-scale surveys.

Online Research

We also provide online surveys that respondents can fill out at their convenience. These surveys are designed in electronic form and can be accessed and completed using any device such as a PC, laptop, tablet, or mobile phone. Respondents only require an available internet connection to participate.

The steps for setting up and executing a survey typically include the following:

Questionnaire Design

Our Marketing and Research teams collaborate with the client to understand their objectives and design an optimal solution based on our expertise and experience.

Questionnaire Set Up

Our Research, Database, and IT Departments collaborate closely to extract the appropriate target group from our database and set up the questionnaire within the designated platform for online or telephone research.

Training & Supervision

We ensure the quality of execution in surveys by carefully selecting experienced agents and providing them with training related to the project's scope. Daily local supervision is in place to evaluate and support agents with instructions and clarifications as necessary.

Quality control

During fieldwork, quality checking is performed by listening to a sample of telephone interviews and reviewing the logical flow of answers in all received questionnaires.

Data Analysis

Data analysis focuses firstly on the sample representativeness and then on implementing the appropriate analysis techniques that match with the type of data.

Care Direct has a comprehensive in-house setup that facilitates the entire process described above. It includes fully equipped Call Centers in Athens, Cairo, and Jeddah, serving the markets of Greece, the Near East, and the Arabic Peninsula respectively. Additional smaller units in Romania and Bulgaria cater to Balkanian markets.

Leveraging this infrastructure and personnel, Care Direct has developed a unique survey product called Mother's Voice, which is available in five countries. Mother's Voice is a nationwide quantitative telephone survey targeting mothers with children aged 3-12 months. It closely monitors the purchasing behavior of new mothers throughout the various stages of their child's growth.

Covering a wide range of baby products such as diapers, baby wipes, baby detergents, pacifiers, bottles, baby shampoo, and milk, Mother's Voice is conducted annually in Greece, Cyprus, Saudi Arabia, Romania, and Bulgaria. Its primary objective is to serve as a valuable tool for companies operating in the Baby Business, assisting them in improving their brands' market position.

Our brands hub

Our branded programs and services are introduced under three main categories. The brand-new innovative programs and services, our powerhouse of direct experience programs focusing on trial and education and finally our digital initiatives aiming to meet consumers online.